Strategic management of technological innovation

The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's s...

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Bibliographische Detailangaben
1. Verfasser: Schilling, Melissa A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY u.a. McGraw-Hill Irwin 2013
Ausgabe:4. ed., internat. student ed.
Schlagworte:
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Beschreibung
Zusammenfassung:The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index.
Beschreibung:Previous ed.: 2010. - Includes bibliographical references and index
Beschreibung:XVI, 314 S.
graph. Darst.
24 cm
ISBN:0071326448
0-07-132644-8
9780071326445
978-0-07-132644-5