Strategic management of technological innovation
The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's s...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
New York, NY u.a.
McGraw-Hill Irwin
2013
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Ausgabe: | 4. ed., internat. student ed. |
Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index. |
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Beschreibung: | Previous ed.: 2010. - Includes bibliographical references and index |
Beschreibung: | XVI, 314 S. graph. Darst. 24 cm |
ISBN: | 0071326448 0-07-132644-8 9780071326445 978-0-07-132644-5 |