Intrinsic vs. image-related utility in social media why do people Contribute content to Twitter?

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Veröffentlicht in:Marketing science
1. Verfasser: Toubia, Olivier (VerfasserIn)
Weitere Verfasser: Stephen, Andrew T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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