| Barriers to enter in foreign markets : evidence from SMEs in emerging market
|
2017 |
Rahman, Mahfuzur |
| Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
|
2017 |
Cakici, N. Meltem |
| When and how country reputation stimulates export volume
|
2017 |
Dimitrova, Boryana V. |
| Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
|
2017 |
Balabanis, George |
| A store brand’s country-of-origin or store image : what matters to consumers?
|
2017 |
Garrett, Tony C. |
| Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
|
2017 |
Majid, Kashef A. |
| Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
|
2017 |
Konwar, Ziko |
| Exploring the gap between policy and practice in private branding strategy management in an emerging market
|
2017 |
Herstein, Ram |
| Invariant effect of individual cultural orientations : an application of CVSCALE
|
2017 |
Yoo, Boonghee |
| Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
|
2017 |
Swoboda, Bernhard |
| Marketing research on mergers and acquisitions : a systematic review and future directions
|
2017 |
Christofi, Michael |
| The EU as superordinate brand origin : an entitativity perspective
|
2017 |
Diamantopoulos, Adamantios |
| The effect of COO on retail buyers’ propensity to trial new products
|
2017 |
Reardon, James |
| Country of origin and ethnocentrism in the context of lateral, upward and downward migration
|
2017 |
Zolfagharian, Mohammadali |
| Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
|
2017 |
Halimi, Tariq Abdullatif |
| Determinants of the governance structure of the international franchise firm : a case study analysis in the automotive rental industry
|
2017 |
Jell-Ojobor, Maria |
| Market challenges, learning and customer orientation, and innovativeness in IJVs
|
2017 |
Park, Chansoo |
| Information technology and marketing performance within international market-entry alliances : a review and an integrated conceptual framework
|
2017 |
Zhao, Shasha |
| Extreme luxury fashion : business model and internationalization process
|
2017 |
Guercini, Simone |
| From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
|
2017 |
De Nisco, Alessandro |
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