Turning trademarks into brands how advertising agencies practiced and conceptualized branding, 1890-1930

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Bibliographische Detailangaben
Veröffentlicht in:	Trademarks, brands, and competitiveness
1. Verfasser:	Schwarzkopf, Stefan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	1890-1930 > Markenführung > Werbewirtschaft > Großbritannien > USA > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains	2013	Miskell, Peter
Trademarks, brands, and competition	2013	Davis, Jennifer
Corporate brand building : Shell-Mex Ltd. in the interwar period	2013	Heller, Michael
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States	2013	Duguid, Paul
Trademarks and performance in UK firms	2013	Helmers, Christian
Export performance and reputation	2013	Casson, Mark
Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970	2013	Hansen, Per H.
Brands in chains	2013	Duguid, Paul
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930	2013	Schwarzkopf, Stefan