The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
Weitere Verfasser: Han, Sangpil (BerichterstatterIn), Choi, Jiwon (BerichterstatterIn), Kim, Hyunchil (BerichterstatterIn), Davis, John A. (BerichterstatterIn), Lee, Ki-young (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Sponsoring > Fußball > Sportveranstaltung > Event-Marketing > Werbewirkung > Markenimage > Südkorea > Aufsatz in Zeitschrift
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