Intention to use advanced mobile phone services (AMPS)

Purpose: This paper aims to examine the influence and applications of both the technology acceptance model (TAM) and the diffusion of innovation (DOI) model on the intention to use advanced mobile phone services (AMPS) among Bangladeshi users. It also seeks to examine the moderating role of attitude...

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Veröffentlicht in:Management decision
1. Verfasser: Islam, Md. Zahidul (VerfasserIn)
Weitere Verfasser: Low, Patrick (VerfasserIn), Hasan, Ikramul (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Mobiltelefon > Mobile Anwendung > Konsumentenverhalten > Motivation > Innovationsakzeptanz > Innovationsdiffusion > Bangladesch > Aufsatz in Zeitschrift
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