Customer knowledge management via social media the case of Starbucks

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Bibliographische Detailangaben
Veröffentlicht in:Journal of knowledge management
1. Verfasser: Chua, Alton Y. K. (VerfasserIn)
Weitere Verfasser: Banerjee, Snehasish (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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