Technology versus design innovation's effects on sales and Tobin's q the moderating role of branding strategy

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product innovation management
1. Verfasser: Rubera, Gaia (VerfasserIn)
Weitere Verfasser: Droge, Cornelia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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