Will they come back again? : assessing the effectiveness of QR code campaign

Will they come back again? assessing the effectiveness of QR code campaign

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Bibliographische Detailangaben
Veröffentlicht in:Current insights and future trends
1. Verfasser: Okazaki, Shintaro (VerfasserIn)
Weitere Verfasser: Navarro, Ángeles (VerfasserIn), Campo, Sara (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Online-Marketing > Kundenbindungsprogramm > Werbewirkung > Aufsatz im Buch
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