Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness the role of marketing strategy in new product performance and shareholder value

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Hansen, Jared M. (VerfasserIn)
Weitere Verfasser:	McDonald, Robert E. (VerfasserIn), Mitchell, Ronald K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Ressourcenorientierter Ansatz > Kompetenz > Wettbewerbsvorteil > Marketingmanagement > Tobins Q > Aufsatz in Zeitschrift
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