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2020 |
Zheng, Xu |
| Impulse buying : a meta-analytic review
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2020 |
Iyer, Gopalkrishnan R. |
| Behavioral biases in marketing
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2020 |
Dowling, Katharina |
| Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters
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2020 |
Kranzbühler, Anne-Madeleine |
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2020 |
Otto, Ashley S. |
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2020 |
Nath, Pravin |
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2020 |
Guitart, Ivan A. |
| New perspectives on business model innovations in emerging markets
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2020 |
Kumar, V. |
| Leveraging service recovery strategies to reduce customer churn in an emerging market
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2020 |
Borah, Sourav Bikash |
| Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
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2020 |
Giannetti, Verdiana |
| Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
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2020 |
Shankar, Venkatesh |
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2020 |
Yao, Jun |
| Using product development information to spur the adoption of continuous improvement products
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2020 |
Ho-Dac, Nga N. |
| Customer engagement in social media : a framework and meta-analysis
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2020 |
Santini, Fernando de Oliveira |
| Seeing eye to eye : social augmented reality and shared decision making in the marketplace
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2020 |
Hilken, Tim |
| The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
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2020 |
Chang, Chun-Tuan |
| Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures
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2020 |
Winkler, Hans-Jörg |
| When less is more : the downside of customer knowledge sharing in new product development teams
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2020 |
Tang, Yihui |
| Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis
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2020 |
Ikonen, Iina |
| Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
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2020 |
Rosario, Ana Babić |
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