Communicating corporate social responsibility : empty promises or smart strategy?

Communicating corporate social responsibility empty promises or smart strategy?

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Bibliographische Detailangaben
Veröffentlicht in:Current insights and future trends
1. Verfasser: Brunner, Christian Boris (VerfasserIn)
Weitere Verfasser: Esch, Franz-Rudolf (VerfasserIn), Kinscher, Nadine (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Corporate Social Responsibility > Öffentlichkeitsarbeit > Marketingmanagement > Wettbewerbsstrategie > Aufsatz im Buch
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