Brand humanity transforming the business of building brands

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Consumer-brand relationships
1. Verfasser: Springfield, Stephen (VerfasserIn)
Weitere Verfasser: Sharma, Padmini (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Brand flings : when great brand relationships are not made at last 2012 Alvarez, Claudio
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations 2012 Huang, Hazel H.
Exploring relationship analogues in the brand space 2012 Miller, Felicia M.
This store just gets me! : customer chemistry and its role in identity construction 2012 Breazeale, Michael
Teenagers' purposive brand relationships : from social filters to shoulders to lean on 2012 Aledin, Samil A.
Brand humanity : transforming the business of building brands 2012 Springfield, Stephen
Examining childhood consumption relationships 2012 Connell, Paul M.
Mental accounting in consumer-brand relationships 2012 Aggarwal, Pankaj
Brand love : investigating two alternative love relationships 2012 Fetscherin, Marc
On the complexity of managing brand relationships in a social media world 2012 Leigh, Thomas W.
Brand forgiveness : how close brand relationships influence forgiveness 2012
Relationships are complicated : on construct validity when consumer-brand relationships are systems 2012 Ahuvia, Aaron
Corporate identity and its reflective effect in developing brand relationships 2012 Suvatjis, Jean Yannis
Conceptualizing and measuring brand relationship quality 2012
Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands 2012
Firing your best customers : how smart firms destroy relationships using CRM 2012 Avery, Jill
Musings and meditations : where do we go from here? 2012 Breazeale, Michael
When is our connection to brands like our connection to people? : differentiating between consumer-brand relationships and interpersonal relationships 2012 Swaminathan, Vanitha
Motivations for the brand avoidance relationship 2012 White, Allyn
Love actually? : measuring and exploring consumers' brand love 2012 Heinrich, Daniel
Alle Artikel auflisten