Humorous threat persuasion in advertising the effects of humor, threat intensity, and issue involvement
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| Veröffentlicht in: | Journal of advertising |
|---|---|
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| Format: | UnknownFormat |
| Sprache: | eng |
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2013
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| Special issue: children and advertising | 2018 | volume 47, number 4 (October-December 2018) |
| Special issue: digital engagement with advertising | 2018 | volume 47, number 1 (January-March 2018) |
| Themed issue: methodology in advertising research | 2017 | volume 46, number 1 (January-March 2017) |
| Special issue: Reinquiries in advertising research | -2016 | 45.2016,1 |
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