| Cause-brand community : toward consumer citizenship
|
2018 |
Peña de León, Alicia de la |
| Using radio advertising to promote blood donation
|
2018 |
Martín-Santana, Josefa D. |
| Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding
|
2018 |
Choudhury, Koushiki |
| The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
|
2018 |
Katz, Hagai |
| How can governments tackle consumption tax evasion? : shedding light on the antecedents of consumer attitudes and intentions
|
2018 |
Culiberg, Barbara |
| Kynecting the dots : how Kentucky's willingness to loosen the reins sparked a health insurance enrollment race in the Bluegrass State
|
2018 |
Thomas, M. Blair |
| Member values over time : a study of the relationship between member values, age and length of membership
|
2018 |
Suter, Peter |
| Information and knowledge as antecedents of consumer attitudes and intentions to buy and recommend fair-trade products
|
2018 |
Pérez, Andrea |
| The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
|
2018 |
Turner, Monique Mitchell |
| The impact of online financial disclosure and donations in nonprofits
|
2018 |
Blouin, Marie C. |
| Female social networks : identifying better communication platforms to advertise nonprofit services in rural Pakistan
|
2018 |
Azhar, Aisha |
| The social network? : nonprofit constituent engagement through social media
|
2018 |
Smith, Jamie N. |
| Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
|
2018 |
Daellenbach, Kate |
| Attitudes and donation behavior when reading positive and negative charity appeals
|
2018 |
Erlandsson, Arvid |
| Using active empathetic listening to build relationships with major-gift donors
|
2018 |
Drollinger, Tanya |
| Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns
|
2018 |
Wonneberger, Anke |
| U.S. community foundations : building a generous society in challenging times
|
2018 |
Esposito, Annamaria |
| The theoretical foundations of nonprofit competition : a resource-advantage theory approach
|
2018 |
Topaloglu, Omer |
| U.S. small business’s philanthropic contribution to local community : stakeholder salience and social identity perspectives
|
2018 |
Park, Joohyung |
| Market orientation in public service : a comparison between buyers and providers
|
2018 |
Molander, Sofia |
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