Trust and relational embeddedness exploring a paradox of trust pattern development in key supplier relationships

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
Weitere Verfasser: Day, Marc (BerichterstatterIn), Fawcett, Stanley E. (BerichterstatterIn), Fawcett, Amydee M. (BerichterstatterIn), Magnan, Gregory M. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Key-Account-Management > Lieferantenmanagement > Vertrauen > Ressourcenorientierter Ansatz > Aufsatz in Zeitschrift > Fallstudie
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