Communication in new technology based-firms

Purpose: The paper aims at identifying the main social media applications used by new technology based‐firms (NTBFs) and at calculating the volume of followers they have in each application. It also focuses on the amount of activity generated by the firms in those social networks, identifying the ke...

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Veröffentlicht in:Management decision
1. Verfasser: Ubeda, Joan E. (VerfasserIn)
Weitere Verfasser: Gieure, Clara (VerfasserIn), De-la-Cruz, Carlos (VerfasserIn), Sastre, Olga (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Technischer Fortschritt > Unternehmen > Online-Marketing > Social Web > Web 2.0-Technologien > Spanien > Aufsatz in Zeitschrift
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