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2014 |
Ertekin, Z. Ozdamar |
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2014 |
Velmurugan, Manivannan Senthil |
| Interplay of brand origin and product origin on persuasion
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2014 |
Lee, Sangwon |
| Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
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2012 |
Srivastava, Rajesh |
| Online marketing in Second Life virtual world
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2012 |
Sharma, Gajendra |
| Revolt at the age of Web 2.0 : Jasmin revolution "A case in point"
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2012 |
Erragcha, Nozha |
| Personality expression through hypermarket brand extension products
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2012 |
Hasliza Hassan |
| The impact of price discount, product complementarity and relational investment on customer loyalty : empirical evidence from China's telecommunications industry
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2011 |
Jiang, Jing |
| Optimizing interactive marketing in digital television systems
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2011 |
Mastorakis, George |
| Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
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2011 |
Jiang, Jing |
| The use of 9-ending prices among modern retail chain stores in Thailand
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2011 |
Pongjit, Chompunuch |
| Guerrilla marketing : the nature of the concept and propositions for further research
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2011 |
Klug, Katharina |
| Corporate culture, organizational dynamics and implementation of innovation : a conceptual framework
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2010 |
Saran, Anshu |
| Measuring and evaluating business students satisfaction perceptions at public and private universities in Jordan
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2010 |
Al-Alak, A. M. Basheer |
| The strategic meaning of ingredient brands : a resource-based analysis
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2010 |
Linder, C. |
| Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
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2010 |
Sirkeci, Ibrahim |
| The influence of children on family purchasing decisions in Turkey
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2010 |
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| An empirical study on code mixing in print advertisements in Hong Kong
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2010 |
Leung, Chi-hong |
| Service loyalty in literature : a retrospect
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2010 |
Sudhahar, J. Clement |
| SMS advertisement : competitve to gulf market?
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2010 |
Menon, Vanaja |
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