The effect of decision context on perceived risk in pricing strategies how managers view uncontrollable environmental forces

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of product & brand management
1. Verfasser:	Forman, Howard (VerfasserIn)
Weitere Verfasser:	Hunt, James M. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Aufsatz in Zeitschrift
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