More than words the influence of affective content and linguistic style matches in online reviews on conversion rates

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
Weitere Verfasser: Ludwig, Stephan (BerichterstatterIn), Ruyter, Ko de (BerichterstatterIn), Friedman, Mike (BerichterstatterIn), Brüggen, Elisabeth C. (BerichterstatterIn), Wetzels, Martin (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Virales Marketing > Emotion > Sprache > Kaufentscheidung > Online-Handel > Buchhandel > Aufsatz in Zeitschrift > Fallstudie
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