The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising an explorative qualitative analyses of four social franchises from the UK

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Bibliographische Detailangaben
Veröffentlicht in:International journal of social entrepreneurship and innovation
1. Verfasser: Zafeiropoulou, Fiori A. (VerfasserIn)
Weitere Verfasser: Koufopoulos, Dimitrios N. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Sozialwirtschaft > Franchising > Soziales Netzwerk > Beziehungsmarketing > Großbritannien > Aufsatz in Zeitschrift > Fallstudie
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