| Sponsorship disclosure of influencers : a curse or a blessing?
|
2022 |
Giuffredi-Kähr, Andrea |
| Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
|
2022 |
Rosario, Ana Babić |
| The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
|
2022 |
Dehdashti, Yashar |
| Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
|
2022 |
Harms, Bianca |
| Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
|
2022 |
Labrecque, Lauren I. |
| Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
|
2022 |
Batista, Juliana Moreira |
| I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
|
2022 |
Bernritter, Stefan F. |
| Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
|
2022 |
Papez, Maja Golf |
| This way up : the effectiveness of mobile vertical video marketing
|
2021 |
Mulier, Lana |
| "Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
|
2021 |
Huang, Bo |
| How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
|
2021 |
März, Armin |
| An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
|
2021 |
Kurtz, Oliver Tuna |
| Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
|
2021 |
Neuerburg, Christian |
| Using speech acts to elicit positive emotions for complainants on social media
|
2021 |
Argyris, Young Anna |
| Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
|
2021 |
Byun, Kyung-Ah |
| The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
|
2021 |
Karpinska-Krakowiak, Malgorzata |
| Emoji, playfulness, and brand engagement on Twitter
|
2021 |
McShane, Lindsay |
| Past, present, and future of electronic word of mouth (eWOM)
|
2021 |
Verma, Sanjeev |
| Predicting tie strength with ego network structures
|
2021 |
Stolz, Simon |
| Let me entertain you? : the importance of authenticity in online customer engagement
|
2021 |
Eigenraam, Anniek W. |
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