Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria

Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe December 6 – 8, 2012, Vienna, Austria

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Bibliographische Detailangaben
Körperschaften: Conference on Marketing and Business Strategies for Central & Eastern Europe (VerfasserIn), Institut für Betriebswirtschaftslehre des Außenhandels (BerichterstatterIn), DePaul University College of Commerce (BerichterstatterIn)
Weitere Verfasser: Springer, Reiner (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Vienna Inst. for Export Management, Vienna Univ. of Economics and Business 2012
Schlagworte:
Marketing > Strategisches Management > Osteuropa > Konferenzschrift
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Titel Jahr Verfasser
Strategy and implementation of B2C electronic commerce as functions of Serbian economy competitiveness 2012 Koncar, Jelena
Alignment in business-to-business relationships : supplier and customer perspectives from Polish industrial market 2012 Leszczyński, Grzegorz
New management strategies of small and medium sized companies in multicultural CEE 2012 Nádai, Julianna
The monetary approach of the balance of payments : empirical evidences from emerging markets 2012 Paun, Cristian
Internationalisation and innovation in networks 2012 Szymura-Tyc, Maja
The knowledge sharing and innovation process : network approach 2012 Zieliński, Marek
Political risk assessment in international firms : the "Visegrad Four" countries 2012 Benes̆ová, Hana
Marketing and internationalization strategies of Romanian universities based on EU convergence indicators 2012 Dima, Alina Mihaela
Crucial relationships in international business 2012 Glowik, Mario
Role of ensuring knowledge continuity of key staff in the context of business continuity management 2012 Venclová, Kater̆ina
Impact of EU on development of unemployment in CEE 2012 Vnouc̆ková, Lucie
Automotive industry strategies by CEE governments : who does what to attract business? 2012 Haiss, Peter R.
The attitude toward advertising in general and attitude toward specific ads : is it the same influence whatever the countries? 2012 Dianoux, Christian
Internationalization of firms from Central and Eastern Europe : a discussion of theoretical contributions 2012 Ferenčíková, Soňa
Simulation and measurement of competitiveness of Central and Eastern European countries : case study for Republic of Moldova 2012 Gutu, Corneliu
Can CRM be used by SMEs to help to reach customers? 2012 Heczková, Miroslava
Factors influencing a company's market share : an Estonian beer market case study 2012 Kuusik, Andres
Gambling behavior of consumers in CEE markets 2012 Smyczek, Sławomir
Exploring the Carpathian Garden : a marketing view over the promotion and capitalization of the cultural heritage of Romania after 1989 2012 Vegheş, Călin
Employer image formation in CEE countries 2012 Zhavoronkova, Galyna
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