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2018 |
Kenyon, James Andrew |
| Exploring value co-creation in Fan Fests : the role of fans
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2018 |
Kolyperas, D. |
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2018 |
Brown, Terrence E. |
| Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
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2018 |
McCamley, Claire |
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2018 |
Ozuem, Wilson |
| Chinese relationship management : a qualitative study of banking in New Zealand
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2018 |
Chai, Joe Choon Yean |
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2018 |
Martin, Brett |
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2018 |
Lucia-Palacios, L. |
| Reducing employee turnover intention : a customer relationship management perspective
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2018 |
Abdullateef, Aliyu Olayemi |
| Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
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2018 |
D'Souza, Clare |
| Brand compass : charting a course to improve firm performance
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2018 |
Bridson, Kerrie Christine |
| Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
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2018 |
Hamin, Hamin |
| A conceptual analysis of brand intimacy on social media platforms
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2018 |
Almubarak, Alanoud F. |
| It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
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2018 |
Ausrød, Vegar Lein |
| Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
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2018 |
Massiera, Philippe |
| Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
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2018 |
Wilkins, Stephen |
| International market entry mode : a systematic literature review
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2018 |
Schellenberg, Michael |
| Tie the knot : building stronger consumers' attachment toward a brand
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2018 |
Japutra, Arnold |
| It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
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2018 |
Lim, Weng Marc |
| Strategic prescriptive theories in the business context of an emerging economy
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2018 |
Coffie, Stanley |
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