Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance

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Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Yeh, Marie A. (VerfasserIn)
Weitere Verfasser: Jewell, Robert D. (VerfasserIn), Hu, Michael Y. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Werbewirkung > Gesundheitsmarketing > Social Marketing > Psychische Krankheit > Werbepsychologie > USA > Aufsatz in Zeitschrift
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