Decoding costumer-firm relationships how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Mende, Martin (VerfasserIn)
Weitere Verfasser: Bolton, Ruth N. (VerfasserIn), Bitner, Mary Jo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Beziehungsmarketing > Kundenbindung > Präferenztheorie > Konsumentenverhalten > Messung > Aufsatz in Zeitschrift
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