Restoring social legitimacy discursive strategies used by a pharmaceutical industry leader

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Bibliographische Detailangaben
Veröffentlicht in:Society and business review
1. Verfasser: Hasbani, Marc (VerfasserIn)
Weitere Verfasser: Breton, Gaétan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
1988-2007 > Pharmaindustrie > Krisenmanagement > Geschäftsbericht > Legitimität > Narrative Methode > Diskurstheorie > Semiotik > USA > Semiotics > Storytelling > Pharmeceuticals > President letter > Legitimacy > Pharmaceuticals industry > Organizational beheviour > Aufsatz in Zeitschrift > Fallstudie
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