Male and female attitudes towards stereotypical advertisements a paired country investigation

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Bibliographische Detailangaben
Veröffentlicht in:Corporate communications
Weitere Verfasser: Theodoridis, Prokopis K. (BerichterstatterIn), Kyrousi, Antigone G. (BerichterstatterIn), Zotou, Athina Y. (BerichterstatterIn), Panigyrakis, George G. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Advertising > Consumer behaviour > Attitudes > Stereotyping > Female stereotypes > Culture > Greece > Cyprus > Aufsatz in Zeitschrift
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