Organizations and social networking utilizing social media to engage consumers
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms&quo...
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| Weitere Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
c 2013
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| Schriftenreihe: | Premier reference source
Advances in marketing, customer relationship management and E-services book series |
| Schlagworte: |
Social Web
> Internetnutzung
> Online-Marketing
> Electronic Commerce
> Organisatorischer Wandel
> Internet marketing
> Social aspects
> Social media
> Economic aspects
> Consumer behavior
> Electronic commerce
> Management
> Aufsatzsammlung
> Soziales Netzwerk
> Verbraucherverhalten
> Soziale Software
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher |
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| Beschreibung: | Enth. 18 Beitr Includes bibliographical references and index |
| Beschreibung: | xxi, 423 pages ill., graph. Darst. 29 cm |
| ISBN: | 9781466640269 978-1-4666-4026-9 9781466640283 978-1-4666-4028-3 |