How does a brand ally affect consumer evaluations of a focal brand?

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Voss, Kevin E. (VerfasserIn)
Weitere Verfasser: Gammoh, Bashar S. (VerfasserIn), Fang, Xiang (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Markenimage > Unternehmenskooperation > Signalling > Informationskosten > Konsumentenverhalten > Produktqualität > Aufsatz in Zeitschrift
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