How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness

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Veröffentlicht in:Journal of consumer psychology
1. Verfasser: Barone, Michael J. (VerfasserIn)
Weitere Verfasser: Jewell, Robert D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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Vergleichende Werbung > Werbewirkung > Konsumentenverhalten > Experiment > Aufsatz in Zeitschrift
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