Experience effects on interactivity functions, processes, and perceptions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Kim, Juran (VerfasserIn)
Weitere Verfasser: Spielmann, Nathalie (VerfasserIn), McMillan, Sally J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Varianzanalyse > Online-Marketing > Experiment > Wahrnehmung > Aufsatz in Zeitschrift
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