| "First things first" : the AMS Review - Sheth Foundation 2020 annual doctoral competition for conceptual articles : editorial
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2020 |
Conduit, Jodie |
| Indigenous theory development in marketing : the foundational premises approach
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2020 |
Hunt, Shelby D. |
| Designing conceptual articles : four approaches
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2020 |
Jaakkola, Elina |
| Advancing theory in marketing : insights from conversations in other disciplines
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2020 |
Varadarajan, Rajan |
| Transaction cost theory : past, present and future
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2020 |
Rindfleisch, Aric |
| Effective reviewing for conceptual journal submissions
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2020 |
Griffin, Abbie |
| Reimagining marketing doctoral programs
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2020 |
Yadav, Manjit S. |
| The digital continuum : the influence of ownership, access, control, and cocreation on digital offerings
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2020 |
Micken, Kathleen S. |
| Reinventing professional service firms : the migration to a client-facing, talent-on-demand platform
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2020 |
Jaworski, Bernard J. |
| Information transparency as competitive advantage : research approaches to platform ecosystem design and competition
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2020 |
Key, Thomas Martin |
| Advancing conceptual-only articles in marketing : editorial
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2020 |
Vargo, Stephen L. |
| Conceptual review papers : revisiting existing research to develop and refine theory
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2020 |
Hulland, John |
| Contributing to theory : opportunities and challenges
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2020 |
Barney, Jay B. |
| Creativity and publication in marketing
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2020 |
Stewart, David W. |
| Expanding exchange : how institutional actors shape food-sharing exchange systems
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2020 |
Jayashankar, Priyanka |
| Moving forward... : editorial
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2019 |
Vargo, Stephen L. |
| Building marketing capabilities : principles from the field
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2019 |
Jaworski, Bernard J. |
| The "first principles" of marketing strategy
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2019 |
Palmatier, Robert W. |
| Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
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2019 |
Line, Nathaniel D. |
| Service innovation is urgent in healthcare
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2019 |
Berry, Leonard L. |
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