The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing management
1. Verfasser: Krystallis, Athanasios (VerfasserIn)
Weitere Verfasser: Vassallo, Marco (VerfasserIn), Chryssohoidis, George (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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