Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services a comparative cross-country study

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Bibliographische Detailangaben
Veröffentlicht in:Information technology and management
Weitere Verfasser: Qi, Jia-yin (BerichterstatterIn), Zhou, Yong-pin (BerichterstatterIn), Chen, Wen-jing (BerichterstatterIn), Qu, Qi-xing (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Customer lifetime value (CLV) > Crosscultural > Customer satisfaction > Customer loyalty > Mobile data services > E-business > Aufsatz in Zeitschrift
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