| Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
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2013 |
Vieira, Valter Afonso |
| Relationship quality in services : past, present, and future
|
2013 |
Athanasopoulou, Pinelopi |
| Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
|
2013 |
Shams, S. M. Riad |
| Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
|
2013 |
Shams, S. M. Riad |
| Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
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2013 |
Di Pietro, Loredana |
| Customer centric marketing strategies : the importance and measurement of customer satisfaction ; offline vs. online
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2013 |
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| Brand-led transformation
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2013 |
Massa, Pier M. |
| Consumer loyalty to an airline : online and offline antecedents
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2013 |
Forgas-Coll, Santiago |
| Developments in studies on the relationship between firm and consumer : a structurationist view
|
2013 |
Basile, Gianpaolo |
| CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
|
2013 |
Panni, Mohammad Fateh Ali Khan |
| The strategic importance of data mining analysis for customer-centric marketing strategies
|
2013 |
Veglio, Valerio |
| Customer relationship management (CRM) : a one-size-fits-all philosophy?
|
2013 |
Ioannou, Myria |
| Critical success factors of cause-related marketing
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2013 |
Papasolomou, Ioanna |
| Consumer-brand relationship : foundation and state-of-the-art
|
2013 |
Loureiro, Sandra Maria Correira |
| Retention and customer share building : formulating a communication strategy for a sports club
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2013 |
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| Consumer ethnocentrism : possibilities for marketing implication improvements
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2013 |
Čutura, Marija |
| Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
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2013 |
Tzoulia, Eleni |
| Virtual communities in marketing processes : a marketing framework
|
2013 |
D'Andrea, Alessia |
| Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
|
2013 |
Tenge, Marion |
| Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
|
2013 |
Jones, Peter |
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