| Consumer ethnocentrism : possibilities for marketing implication improvements
|
2013 |
Čutura, Marija |
| Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
|
2013 |
Tzoulia, Eleni |
| Virtual communities in marketing processes : a marketing framework
|
2013 |
D'Andrea, Alessia |
| Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
|
2013 |
Tenge, Marion |
| Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
|
2013 |
Jones, Peter |
| Behavioral branding as a customer-centric strategy
|
2013 |
Slavova, Milanka |
| Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
|
2013 |
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| Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
|
2013 |
Alfirevic, Niksa |
| Developments in studies on the relationship between firm and consumer : a structurationist view
|
2013 |
Basile, Gianpaolo |
| CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
|
2013 |
Panni, Mohammad Fateh Ali Khan |
| The strategic importance of data mining analysis for customer-centric marketing strategies
|
2013 |
Veglio, Valerio |
| Customer relationship management (CRM) : a one-size-fits-all philosophy?
|
2013 |
Ioannou, Myria |
| Critical success factors of cause-related marketing
|
2013 |
Papasolomou, Ioanna |
| Consumer-brand relationship : foundation and state-of-the-art
|
2013 |
Loureiro, Sandra Maria Correira |
| Retention and customer share building : formulating a communication strategy for a sports club
|
2013 |
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| How customer knowledge management is becoming a dominant industry trait
|
2013 |
Ahmad, Abul Fazal Wazir |
| Bank-SME relationships : 'poked' by the recent changes in the economic and technological environment
|
2013 |
Ioannou, Myria |
| From mass distribution to customer-centric awareness tools : the evolution of the German meat market
|
2013 |
Hallier, Bernd |
| Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
|
2013 |
Vieira, Valter Afonso |
| Relationship quality in services : past, present, and future
|
2013 |
Athanasopoulou, Pinelopi |
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