Developments in studies on the relationship between firm and consumer : a structurationist view
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2013 |
Basile, Gianpaolo |
CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
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2013 |
Panni, Mohammad Fateh Ali Khan |
The strategic importance of data mining analysis for customer-centric marketing strategies
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2013 |
Veglio, Valerio |
Customer relationship management (CRM) : a one-size-fits-all philosophy?
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2013 |
Ioannou, Myria |
Critical success factors of cause-related marketing
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2013 |
Papasolomou, Ioanna |
Consumer-brand relationship : foundation and state-of-the-art
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2013 |
Loureiro, Sandra Maria Correira |
Retention and customer share building : formulating a communication strategy for a sports club
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2013 |
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Consumer ethnocentrism : possibilities for marketing implication improvements
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2013 |
Čutura, Marija |
Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
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2013 |
Tzoulia, Eleni |
Virtual communities in marketing processes : a marketing framework
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2013 |
D'Andrea, Alessia |
Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry
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2013 |
Tenge, Marion |
Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
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2013 |
Jones, Peter |
Behavioral branding as a customer-centric strategy
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2013 |
Slavova, Milanka |
Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
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2013 |
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Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
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2013 |
Alfirevic, Niksa |
Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
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2013 |
Vieira, Valter Afonso |
Relationship quality in services : past, present, and future
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2013 |
Athanasopoulou, Pinelopi |
Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
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2013 |
Shams, S. M. Riad |
Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
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2013 |
Shams, S. M. Riad |
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
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2013 |
Di Pietro, Loredana |