Counterfeiting of luxury brands : opportunity beyond the threat

Counterfeiting of luxury brands opportunity beyond the threat

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Bibliographische Detailangaben
Veröffentlicht in:Luxury marketing
Weitere Verfasser: Grappi, Silvia (BerichterstatterIn), Baghi, Ilaria (BerichterstatterIn), Balboni, Bernardo (BerichterstatterIn), Gabrielli, Veronica (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Luxusgüter > Produktpiraterie > Markenimage > Konsumentenverhalten > Italien > Aufsatz im Buch
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