More on luxury anti-laws of marketing

More on luxury anti-laws of marketing

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Luxury marketing
1. Verfasser: Bastien, Vincent (VerfasserIn)
Weitere Verfasser: Kapferer, Jean-Noël (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Luxusgüter > Marketingmanagement > Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Culture and luxury : an analysis of luxury perceptions across frontiers 2013 Barnier, Virginie de
Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs 2013 Fritz, Wolfgang
Luxury brands in the digital age : the trust factor 2013 Wu, Meng-Shan
What is the harm in fake luxury brands? : moving beyond the conventional wisdom 2013
Luxury brands from a psychoanalytic perspective 2013 Koyama, Taro
Luxury buying behaviour and the role of culture : an Indian context 2013 Dave, Kartik
Brazil : luxury and counterfeits 2013 Strehlau, Suzane
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk 2013 Klarmann, Christiane
The hedonistic consumption of luxury and iconic wines 2013 Williams, Alistair
More on luxury anti-laws of marketing 2013 Bastien, Vincent
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison 2013 Hennigs, Nadine
Indulging the self positive consequences of luxury consumption 2013 Hudders, Liselot
How do exclusivity perceptions of independent and interdependent consumers influence their desires for luxury products 2013 Oh, Hyunjoo
Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands 2013 Stegemann, Nicole
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction 2013 Wiedmann, Klaus-Peter
An intercultural comparison of the perception of luxury by young consumers 2013
Luxury goods vs. counterfeits : an intercultural study 2013
Counterfeiting of luxury brands : opportunity beyond the threat 2013
Luxury SMEs networks 2013
Managing the value of luxury : the effect of brand luxury perception on brand strength 2013
Alle Artikel auflisten