Who are the users of mobile coupons? a profile of US consumers

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Bibliographische Detailangaben
Veröffentlicht in:Journal of research in interactive marketing
1. Verfasser: Im, Hyunjoo (VerfasserIn)
Weitere Verfasser: Ha, Young (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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