Effective customer selection for marketing campaigns based on net scores
|
2017 |
Michel, René |
Brand community integration and satisfaction with social media sites : a comparative study
|
2017 |
Clark, Melissa |
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
|
2017 |
Lee, Seung Hwan Mark |
Conversion potential : a metric for evaluating search engine advertising performance
|
2017 |
Jansen, Bernard J. |
Digital channels for building collaborative consumption communities
|
2017 |
Garrett, Alex |
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
|
2017 |
Payne, Elizabeth Manser |
Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
|
2017 |
Lee, Hyun-Joo |
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
|
2017 |
Liu, Xin |
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
|
2017 |
Ahmed, Asad |
A QoS-sensitive model for e-commerce customer behavior
|
2017 |
Ghavamipoor, Hoda |
C2C value creation : social anxiety and retail environment
|
2017 |
Becker, Larissa Carine Braz |
Sentiment analysis of virtual brand communities for effective tribal marketing
|
2017 |
Pathak, Xema |
Consumer characteristics as drivers of online information searches
|
2017 |
Gallant, Isabelle |
Brand choice via incidental social media exposure
|
2017 |
Humphrey, William F. |
Using rich media to motivate fair-trade purchase
|
2017 |
Han, Tae-Han |
Improving banner ad strategies through predictive modeling
|
2017 |
Obal, Michael W. |
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
|
2017 |
Mansour, Dina |
Impulse buying tendencies among online shoppers in Sweden
|
2017 |
Styvén, Maria |
Attitudes toward mobile search ads : a study among Mexican millennials
|
2017 |
Murillo, Enrique |
Simpler online ratings formats increase consumer trust
|
2017 |
Kostyk, Alena |