21st century applicability of the interaction model does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of customer behaviour
1. Verfasser: Sood, Suresh C. (VerfasserIn)
Weitere Verfasser: Pattinson, Hugh M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
B-to-B-Marketing > Social Web > IMP Interaction Model > Aufsatz in Zeitschrift
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