Turkey, the EU and the third wave of MNCs
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Veröffentlicht in: | Marketing management in Asia |
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Format: | UnknownFormat |
Sprache: | eng |
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2013
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Titel | Jahr | Verfasser |
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India : culture and consumer behaviour influences on sales promotion practices in India | 2013 | Banerjee, Madhumita |
Taiwan : consumers' reactions to Tesco's market entry in Taiwan ; a comparison with the UK experience | 2013 | Ho, Ching-wei |
China : distribution in China | 2013 | Wu, Jintao |
China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers | 2013 | McPherson, Mark |
China and the milk powder contamination scandal | 2013 | Custance, Paul |
Japan : marketing management issues in Japan | 2013 | Slater, Stephanie |
China : consumer behaviour in China | 2013 | Guo, Guoqing |
Thailand : relationship marketing in Thailand ; a case of the real estate industry | 2013 | Ruthī Phanomyong |
Thailand : marketing for life in the economic recession ; the case of Thailand | 2013 | Leelakulthanit, Orose |
Turkey, the EU and the third wave of MNCs | 2013 | Vardar, Nükhet |
Vietnam : marketing in Vietnam ; culture and quality considerations | 2013 | Tierney, Kieran |