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2018 |
Abraham, Ajay T. |
| Relationship governance dynamics : the roles of partner selection efforts and mutual investments
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2018 |
Wathne, Kenneth H. |
| The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
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2018 |
Nishida, Mitsukuni |
| Cashback is cash forward : delaying a discount to entice future spending
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2018 |
Vana, Prasad |
| The effect of perceived similarity on sequential risk taking
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2018 |
Webb, Elizabeth C. |
| In God's hands : how reminders of god dampen the effectiveness of fear appeals
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2018 |
Wu, Eugenia C. |
| How customer referral programs turn social capital into economic capital
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2018 |
Van Den Bulte, Christophe |
| How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
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2018 |
Jung, Minah H. |
| A probit model with structured covariance for similarity effects and source of volume calculations
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2018 |
Dotson, Jeffrey P. |
| TV viewing and advertising targeting
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2018 |
Deng, Yiting |
| When and how managers' responses to online reviews affect subsequent reviews
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2018 |
Wang, Yang |
| Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
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2018 |
Marinova, Detelina |
| The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
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2018 |
Ailawadi, Kusum L. |
| Are you back for good or still shopping around? : investigating customers’ repeat churn behavior
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2018 |
Kumar, V. |
| The asymmetric impact of context on advantaged versus disadvantaged options
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2018 |
Evangelidis, Ioannis |
| When showrooming increases retailer profit
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2018 |
Kuksov, Dmitri |
| Circle of incompetence : sense of understanding as an improper guide to investment risk
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2018 |
Long, Andrew R. |
| Modeling gift choice : the effect of uncertainty on price sensitivity
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2018 |
Wang, Sherry Shi |
| Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
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2018 |
Liu, Angela Xia |
| (I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
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2018 |
Packard, Grant |
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