Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture

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Bibliographische Detailangaben
Veröffentlicht in:Electronic markets
Weitere Verfasser: Zhang, Hanpeng (BerichterstatterIn), Lu, Yong (BerichterstatterIn), Shi, Xiaoli (BerichterstatterIn), Tang, Zongming (BerichterstatterIn), Zhao, Zhijian (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Mood > Social presence > National culture > Perceived benefit > Perceived risk > Purchase intention > Aufsatz in Zeitschrift
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