Developing experience-based luxury brand equity in the luxury resorts hotel industry

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Bibliographische Detailangaben
Veröffentlicht in:Global journal of business research
1. Verfasser: Hung, Jui-ying (VerfasserIn)
Weitere Verfasser: Lin, Feng-li (VerfasserIn), Yang, Wen-goang (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2012
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