| Innovation in pricing : introduction
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2013 |
Hinterhuber, Andreas |
| CEO championing of pricing and the impact on firm performance
|
2013 |
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| Why segmentation matters
|
2013 |
Trevenen, Linda |
| The journey to pricing excellence : the case of a mid-sized manufacturing firm
|
2013 |
Crouch, W. Michael |
| Pricing processes in fast paced business-to-business settings
|
2013 |
Johansson, Magnus |
| Busting the four fatal myths in pricing
|
2013 |
Hyde, Nelson |
| Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
|
2013 |
Snelgrove, Todd |
| Innovations in determining willingness-to-pay for B2B companies
|
2013 |
Biehn, Niels |
| Winning on the margin : the B2B value imperative
|
2013 |
Moorman, Mike |
| Behavioral aspects of pricing
|
2013 |
Lowe, Ben |
| Research on odd prices : dead end or field of potential innovation?
|
2013 |
Balan, Carmen |
| Applying consumer psychology to software pricing
|
2013 |
Jalora, Anshu |
| Pricing strategies for recessionary times
|
2013 |
Resende, Fernando |
| A zero-based approach to the pricing strategy
|
2013 |
Bedotto, Roberto |
| Value : distilling the essence
|
2013 |
Macdivitt, Harry |
| Cross functional collaboration in value-based pricing
|
2013 |
Forth, Steven |
| Effective pricing strategies in B2B markets
|
2013 |
Farrés, Rafael |
| The organizational design of the pricing function in firms : a center-led management approach
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2013 |
Liozu, Stephan M. |
| Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
|
2013 |
Hallberg, Niklas L. |
| Who is in charge of value? : the emerging role of chief value officer
|
2013 |
Baker, Ronald J. |
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