Irrationality in health care what behavioral economics reveals about what we do and why
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making p...
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Sprache: | eng |
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Stanford, Calif.
Stanford Economics and Finance
c 2013
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