Information content of super Bowl commercials 2001 -2009

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Kim, Kihan (VerfasserIn)
Weitere Verfasser: Cheong, Yunjae (VerfasserIn), Kim, Hyuksoo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
2001-2009 > Werbewirkung > Informationswert > Sportmarketing > Ballsport > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Do low involved brands have better consumer perception due to product placement in emerging markets? 2018 Srivastava, R. K.
Dimensions of effective CSR communication based on public expectations 2018 Kim, Sora
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising 2018 Kim, Dong Hoo
Antecedents and outcomes of brand love : the mediating role of brand loyalty 2018 Bıçakcıoğlu, Nilay
Processing fluency : examining its relationship with thinking style and purchase intention 2018 Aydin, Asli Elif
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication 2018 Pang, Augustine
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA 2018 Lee, Eunsun
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude 2018 Langaro, Daniela
Consumers' response to other consumers' participation in new product development 2018 Liljedal, Karina T.
What and how to communicate about a corporate brand with the consumers : an exploratory study 2018 Mann, Bikram Jit Singh
Creating the right customer experience online : the influence of culture 2018 Shobeiri, Saeed
Self-gifting as a therapeutic reward : motivational approach for self-gifting promotions 2018 Park, Jihye
Corporate rebranding: effects of corporate visual identity changes on employees and consumers 2018 Bolhuis, Wendy
Localizing to Arabic consumers : insights from print advertising 2018 Sobh, Rana
Luxury brand advertising in Argentina : changes following import restrictions 2018 Ahn, Hongmin
Content analysis of the empirical research on IMC from 2000 to 2015 2018 S̆erić, Maja
Integrating online communities within business-to-business marketing communications : an exploratory study 2018 Valos, Michael J.
Media preferences among young consumers in Bangladesh : a multidimensional approach 2018 Chowdhury, Tamgid Ahmed
Services advertising : showcase the customer! 2018 Décaudin, Jean-Marc
Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience 2018 Sobh, Rana
Alle Artikel auflisten