Chinese and American perceptions of foreign-name brands

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Veröffentlicht in:The journal of product & brand management
1. Verfasser: Villar, Maria Elena (VerfasserIn)
Weitere Verfasser: Ai, Di (VerfasserIn), Segev, Sigal (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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